ASSOCIATES FOR INCLUSION
Certified Diversity and Inclusion Professionals

Diversity & Inclusion in Sports
The Jackie Robinson Story€‹
Well known for his athleticism and sports superiority, Jackie Robinson broke the barriers of race in professional sports. 

Though Mr. Robinson's courage, in many ways, highlighted the dialogue surrounding the virus of racism in the sports industry, it also demonstrated that differences in work ethic, promotion and performance drives productivity and is far greater of an asset than was once acknowledged.   

Sports Organizations and Athletes Aren't Any Different

An Associates for Inclusion consultant was attending a 7-on-7 football practice session with his son and was drawn to the call of a quarterback coach running pass-and-catch drills between his team's quarterbacks and receivers.    

As the quarterbacks lauched the passes to the receivers that were  running off the line, much like airplanes taking off at the airport, the coach would shout out, after a ball was dropped, "make a noose, make a noose with your hands." Well, of course, many people might not think much of that comment, but to a culturally sensitive individual, and many African-Americans, this would be alarming.

The Associates for Inclusion consultant, not recognized as such by two parents standing a few yards away, listened as the parents talked amongest themselves; "Did you hear that?" "Yes, there's certainly another word he could be using besides that."  What perceptions or lasting impression do you believe the coach has left with those parents?  And how will the parents reconcile their differences and/ or concerns with the coach over his use of language to their African-American sons?  Does the coach, who happened to be white, realize the impact of his statements or does it matter?  Would the reaction have been the same if the coach had been African-American?

In another sports incidence, that may not be as obvious to the eye or ear, involves the frustrations many football coaches encounter when having to select their starting quarterback.  In recent years, we've seen the surge of African-American quarterbacks who are often referred to as as being "dual threat" quarterbacks; on the other hand, there's the traditional quarterback who is referred to as a "pocket passer" and, often times, happens to be white. It seems that the dilemma is, for a number of different reasons and from the different parties involved, either making the quaterback selection (coaches) or as fans observing the selection, we base our determinations for certain positions on race or color instead of performance, capability and production. 

In both of the above instances, we can run in a variety of different directions but still run into the same wall of conflict and confusion, overlooking obvious solutions - we can help!
  1. Where cultural divide exists between people, communities and industry, we facilitate inclusion.
    ASSOCIATES FOR INCLUSION
  2. We consult with politicians and political campaigns on the importance of measured political discourse or rhetoric and its impact upon a diversified voting public.
    ASSOCIATES FOR INCLUSION
  3. We work with citizens and community leaders to strengthen relations with local government agencies.
    ASSOCIATES FOR INCLUSION
  4. We work with Sports Organizations and Programs to address employee and player diversity issues.
    ASSOCIATES FOR INCLUSION
  5. We provide guidance and support for people seeking to increase their cultural competence.
    ASSOCIATES FOR INCLUSION
  6. We help businesses make the link between diversity, increased productivity and greater return on investment.
    ASSOCIATES FOR INCLUSION
  7. We provide cultural diversity training and workshops to line staff, managers, directors, executives and business owners.
    ASSOCIATES FOR INCLUSION
  8. We work with law enforcement agencies on community policing initatives.
    ASSOCIATES FOR INCLUSION
  9. We provide training to low income, middle class and wealthy people about the hidden rules of culture.
    ASSOCIATES FOR INCLUSION
  10. We promote the right of ALL people to have their own identity, opinion and the opportunity to express themselves.
    ASSOCIATES FOR INCLUSION
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